Why Send Newsletters and Brochures?
Direct mail is back – which means newsletters and brochures are in! A well-thought out, professionally printed newsletter or brochure can insight passion and interest in your readers and customers, about your product or services. With personal stories, insight, educational information and more, newsletters can bring your business to life.
Direct mail items like newsletters and brochures have more physical and metaphorical weight to them in our digital age – your potential customers are bound to remember a physical, tangible newsletter over the abundance of e-newsletters the majority of them receive every day.
Sending a high quality physical newsletter over the electronic alternative, can also build trust between you and your readers.
To many, high quality direct mail, such as a company brochure, is the sign of a credible, reputable company that is willing to invest time and effort in attracting customers or maintaining an existing connection.