Why Variable Data Printing?
Variable data printing is a high caliber-marketing weapon. Ideal for the business with an exacting demographic, it generates a high return on investment (ROI). In fact, direct marketing research shows that variable data marketing can significantly improve the response rate of a direct mail campaign by 20 percent.
The marketing message geared for an audience of people aged 18-24 varies substantially from one targeted toward Baby Boomers. To maximize response rates, these two demographic groups should receive a different message. Every facet of the printed mail piece can be personalized to its reader.
Thanks to advances in digital printing technology, this technique is now available. Variable data printing works because it enables businesses to precisely pinpoint and tailor all aspects of the direct mailer to its customer. One-to-one marketing is now possible.
Maximum Response - Variable Data Printing
At Excel Printing and Mailing, our variable data digital printing programs are designed to maximize your response rate for a generous return on investment (ROI). We specialize in designing variable data programs that increase results. Use Excel's variable data techniques to customize the features of your direct mail:
- Direct mail message
- Variation of direct marketing themes
- Colors, graphics, images
- And more.
Excel Printing and Mailing offers the following variable data and 1-to-1 marketing data services:
- Variable Data Design
- Variable Data Coding
- Variable Data Digital Printing
- Variable Text
- Variable Images
- Variable Charts