Direct Mail Postcard Stats and Facts

There seems to be an unending supply of research available on direct mail postcards. We cut through the clutter to give you the most relevant statistics and insights.

Postcard Response Rates

• According to the DMA Response Rate Report, the response rate for postcards sent to a house is 5.1% with a Return on Investment of 29%
• The response rate with a prospect list is 3.4% with an ROI of 23%

Postcards and Marketing to Millennials 

• According to the USPS, 84% of millennials take time to look through their mail.
• 64% would rather scan for useful info in the mail rather than email
• 90% think direct mail advertising is reliable
• 57% have made purchases based on direct mail offers
• 87% like receiving direct mail

Postcards for Small Businesses 

From a recent small business owner and consumer survey:

• 85% of consumers said they are more likely to shop with a small business that has custom/professionally printed materials, such as business cards, signs, flyers, or banners. 
• Four out of five small business owners said that professional printing services can help their businesses stand out from the competition.
• 9 in 10 consumers agreed that the quality of printed materials is an indication of the quality of service provided by a business.

Hard to Ignore Postcards

• According to the USPS, 86% of heads of households pick up mail at first opportunity, and 79% sort mail at first opportunity.
• A Canada Post neuromarketing research project measured participants' recall was 70% higher if they were exposed to direct mail rather than a digital ad
• 73% of heads of households agreed that "If someone I don't know wants to do business with me, I'd advise them to use mail, because I block spam, and also phone calls from businesses I don't know."

Direct Mail Postcards are still one of the most effective advertising strategies. Contact the Direct Mail Postcard professionals at Excel Printing and Mailing to start your campaign today.