Maybe your company has done hundreds of mailing campaigns or maybe you’re new to direct mail marketing. Regardless, all direct mail marketers should seriously consider incorporating Every Door Direct Mail® into their marketing plans. Here are some of the reasons why you should consider EDDM® for your next mailing project:
1 – EDDM® spreads your message far and wide
Every Door Direct Mail® is the ideal way to market your brand to a wide audience. Some types of marketing are tailored to be highly targeted while others are designed to get your message out to all. EDDM® casts a wide net, putting a large mail piece in the mailbox of every person on the postal carrier routes you choose, ensuring that your company or organization will be noticed.
2 – EDDM® is simple
Every Door Direct Mail® uses carrier routes to determine where your mailers get delivered, not a mailing list. So instead of creating or purchasing a mailing list, all you need to do is select which postal carrier routes you’d like to have your EDDM®s delivered to. The USPS’s EDDM® site allows you to visualize which areas you’d like to hit and see how many addresses are in each route.
3 – EDDM® is large
Every Door Direct Mail® allows you to send pieces up to 15”x12” in the mail, though the most popular sizes are 8.5”x11”, 6”x11”, and 6.25”x9”. With EDDM®, you can send a full sheet of paper in the mail for about a quarter of the price of doing so as an addressed piece. And without the need for an address block on the mailer, you can maximize the space to promote your business or organization.
4 – EDDM® is cheap
Postage at large quantities can get expensive, but EDDM® pieces usually end up being about 16.5 cents per piece. For reference, a 1st Class letter (which is usually smaller, too) is often in the ballpark of 42 cents per piece when mailed at high quantities. Additionally, there is no data processing that needs to be done with a mailing list when you use EDDM®, which saves your mail provider money—which saves you money. EDDM®s can also be printed on flyer-type paper, meaning you’ll probably save on your printing costs too.
5 – EDDM® is fast
Standard mail can take up to 12 days to be delivered. But most EDDM®s, once printed, are shipped directly to the post offices that will be delivering them, cutting down on transportation time. Most often, this method will have your EDDM®s delivered earlier than addressed mail sent with standard mail postage.
If you’re looking for a simple, large, cheap, and fast way to market your business far and wide, consider Every Door Direct Mail® for your next marketing campaign!
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