Have you ever had to go to a business address where you had to rely entirely on the directions from your phone or GPS? Even when your navigation system told you you’d “arrived,” you still double-checked the address to make sure you were in the right spot. There were no signs confirming your destination, no indication that you were in the right spot, no messages inviting you inside. If you didn’t already have the address, you’d have no idea that the business was there at all.
That’s not the ideal situation for a business looking to attract customers. Although some businesses strive for a “off the beaten path” vibe, most are trying to increase their presence in the community and get their name out there. An excellent strategy for doing so is using display graphics.
Make a good first impression
You’ve heard the phrase, “You’ll never get a second chance to make a great first impression.” That’s true for your business as well as your interpersonal relationships. Every person that drives by your storefront, that walks past your booth, that jogs down your sidewalk—each creates an impression of your brand within the first few seconds of seeing it. You want that impression to be a good one.
One of the most effective ways to make that impressions if by using display graphics. For example, a large, professionally designed banner in a high-visibility location can make hundreds, perhaps thousands, of first impressions every day.
Use the space you have effectively
Do you have a traditional storefront with windows? Putting an extra-large window cling in one of those windows can turn that large area into a prime display to showcase your products or logo. Maybe you have a grassy area or berm in front of your business that separates you from a busy street. Why not put that grass to work for you with yard signs or an outdoor banner frame that every car driving past will see? If your business has a sidewalk or large parking lot near it, consider using an A-frame sidewalk sign to turn those passers-by into passers-buy! Outdoor display graphics can turn your physical storefront and surrounding area into attention-grabbing and customer-attracting marketing.
Versatility and durability
There are so many options when it comes to display graphics that you can always keep your area looking fresh. Using a yard sign or banner will attract plenty of attention but might start to blend into the background for regular traffic after a while. Switching to a different color or placing your banner and yard signs in a different area will keep their message new and exciting for your potential customers. Yard signs also allow you to easily switch out the message in the display, meaning you can easily keep your sign updated with your latest special, product, or seasonal sale.
At Excel Printing and Mailing, our outdoor display graphics are also highly durable, giving you a long-lasting and trustworthy way to market your business. With high-quality materials and expert craftsmanship, our production process ensures you’ll be able to use your display graphics year after year.
Contact us today to get a quote for your outdoor display graphics and start getting noticed!
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