Letter mailing is one of the most tried and true methods of communicating with someone. Even in a digital age of email, smartphones, and web pages, letter mailing has proven to still be an effective way to get your message in the hands of your audience.
But if you’ve done a letter mailing campaign before, you know that it’s not always as easy as it sounds. Printing letters using an office printer can be a time-consuming and expensive process–not to mention needing to order envelopes. And although inserting 500 letters doesn’t sound that hard at first, anyone who has had to fold, insert, and lick 500 letters and envelopes knows how difficult it can really be.
Luckily, there’s an alternative to spending a full day or more getting your letters prepared: a professional lettershop.
Lettershops are an easy, efficient, and cost-friendly way to make sure your mailing campaign gets prepared properly. Most lettershops offer a wide variety of services including printing, folding, inserting, address printing, and mailing list services.
Here are some of the most significant benefits of using a lettershop to help with your mailing campaign:
Time and Cost
You’ve got more important work to do than prepare your mail—time is money, after all. Using a lettershop saves you both time and money by having a professional prepare your letters and other types of mail. Professional lettershops have machines designed to quickly print, fold, insert, seal, and address your mail. Many lettershops also have mailing software that can remove duplicates from your mailing list and format your addresses correctly. All of this would take time and money if you were to do it on your own, and sometimes you have a tight deadline or budget to work with—or both. Using a lettershop to do this work for you allows you to focus on more important tasks in your organization.
Paper types, printing quality, mailable sizes, postage rates, proper folding, correctly-formatted addresses, and many other factors come into play when you do your own mailing campaign—that’s a lot to keep in mind! Lettershops are familiar with every stop of the mailing process, from getting a letter printed to getting it into a mailbox. There’s a reason you didn’t settle for an email instead of mailing a letter—this message is so important that it’s worth the extra effort to communicate it. Using a lettershop ensures that mailing experts will see your project through to the end, helping your hard-earned money go as far as it can.
Post Office Help
Understanding all the ins and outs of the post office isn’t easy. Can you get a discount on your postage? Do you have to put stamps on your mail or is there a better way? Do you need a mailing permit in order to mail? All these are questions that can be put to rest by a lettershop that is familiar with how the post office operates. In fact, some lettershops may even be able to qualify your project for a postage discount—potentially saving you hundreds of dollars. Using a lettershop eliminates the risk of you spending hours preparing your mail only to have it stopped at the post office on a minor technicality that you overlooked. Bringing your mail to professionals who know the United States Postal Service well helps to make sure your mail gets where it needs to go.
Don’t be frustrated by lost time and money when it comes time to start your next mailing campaign. Instead, consider using a professional lettershop to see your project through from start to finish.
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