Political Mail is an easy and cost-effective way to create material and collateral promoting political candidates, referenda, or campaigns. Political candidates, federal, state, or local campaign committees, or political parties can all send political collateral through the mail.
According to the United States Postal Service
, 58% of Swing Voters rank political mail as helpful in making their voting decision - a higher percentage than TV ads. An with a majority of Millennials checking their mailboxes daily, political mail can be a great way to connect with this hard to reach, yet critical audience group.
Utilizing Every Door Direct Mail to send Political Mail & Collateral
Every Door Direct Mail (EDDM) is a service from the United States Postal Service. Instead of purchasing a mailing list, the EDDM program allows you to send your collateral to an entire ZIP code, mailing route, or select neighborhoods.
• Target your political mail to entire cities, ZIP codes, neighborhoods, or individual mail routes with Every Door Direct Mail.
• Through EDDM, you can skip purchasing a costly mailing list or accidentally sending your collateral to people outside your constituency.
• EDDM is typically more cost-effective than traditional direct mail postcards.
What is EDDM?
USPS Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. You can use the Excel EDDM mapping tool to choose the ZIP Code and carrier route that will target your best possible customers—current and future. The Excel EDDM mapping tool is easy to use and discounts are available even for small mailings.
Postage – EDDM Retail USPS Marketing Flats $0.178 per piece
Excel Printing and Mailing can help you execute an effective Political Mail campaign through the Every Door Direct Mail program with the USPS. Contact us
for more information and to get your campaign started.