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How important is direct mail to your campaign?

Future elections are shaping up to be the most challenging yet for political campaigns across the country. The battles are heated.

 
Political-Mail-Campaign
Voter reading political mail
© Can Stock Photo / fizkes

How important is direct mail to your campaign?
May 1, 2018 10:04 AM

How can you use direct mail to your best advantage?
Future elections are shaping up to be the most challenging yet for political campaigns across the country. The battles are heated. The marketing spend is high. And the media chatter is loud and constant. How can you communicate to voters about your candidate or proposal over all the noise? The answer: direct mail.
 
In 2016, 2.8 billion political mailpieces were sent– at an average of less than 19 cents per piece in postage. In the future, political mail will play just as BIG a role. Why? Because it brings advantages that few other marketing channels can match:
 • Direct Mail is BEST at targeting specific voters and telling a deeper story.
 • Nearly ALL mailpieces are viewed at least viewed.
 • Mailpieces can be saved for future reference, taken to the polls, and shared with like-minded voters.
 
No other media channel is as flexible, targetable, and customizable as mail:
 • Hit home with 100% of your electorate – USPS® delivers to virtually every address in the U.S.
 

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