Future elections are shaping up to be the most challenging yet for political campaigns
across the country. The battles are heated. The marketing spend is high. And the media chatter is loud and constant. How can you communicate to voters about your candidate or proposal over all the noise? The answer: direct mail.
In 2016, 2.8 billion political mailpieces
were sent– at an average of less than 19 cents per piece in postage. In the future, political mail
will play just as BIG a role. Why? Because it brings advantages that few other marketing channels can match:
• Direct Mail is BEST at targeting specific voters
and telling a deeper story.
• Nearly ALL mailpieces are viewed at least viewed.
• Mailpieces can be saved
for future reference, taken to the polls, and shared with like-minded voters.
No other media channel is as flexible, targetable, and customizable as mail
• Hit home with 100% of your electorate – USPS® delivers to virtually every address
in the U.S.
VIEW EDDM VIEW POSTCARDS VIEW LETTER MAIL