A political campaign is like a business in that it is striving to win over as much of its voter “market” as it can with limited resources.
Direct Mail offers six key factors to help your Political Campaign. Mail is:
Targeted. Target voters by variables such as household income, gender, and geographic location. And focus your media dollars on the people most likely to be influenced by your message.
Measurable. Track responses to fund-raising solicitations and surveys, and learn what works and what doesn’t. Then apply that knowledge to future mailings to continuously improve your response rate.
Tangible. People can hold mail; spend time with it, and save it. Many people refer to mailings while they fill out their absentee ballots.
Powerful. Create powerful mailpieces with personalized messaging and graphics. Or include an interactive device such as a QR Code or PURL to drive voters to your website.
Flexible. Unlimited direct mail formats are available to meet any budget, deadline, or objective.
Cost-effective. Mail concentrates on a specific target, and the format can be as inexpensive as a postcard.
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