As any good marketer knows, when it comes to making an impression, it’s all about the visuals. If you’re mailing a postcard, you want it to immediately catch attention and invite people to read it. If you’re sending an email blast, you want the heading to be visually appealing and encourage recipients to look through it. If you’re creating a social media ad, you need to use a design that will “stop the scroll.” But all of these are impersonal interactions with interested parties. When it comes to in-person interactions, what strategies can you use to draw potential customers to your organization and make a good impression?
Given that visuals are extremely important in today’s marketing, using a retractable banner to promote your brand and image is an excellent option. A retractable banner is a small and light product that is easy to carry around and set up that, when fully displayed, makes a large, colorful, and attention-grabbing addition to any display.
Perfect for Trade Shows
One common use for retractable banners is at a trade show. At most trade shows, there are booths all over that are vying for attention. Some might use candy to draw people in, others might use interactive games or promotional products—which are all good options. But while giving interested people something to look at or do at your trade show booth is important, just as important is getting those parties interested in the first place—that’s where a trade show banner comes in handy.
A trade show banner will allow you to get your brand, message, or logo in front of people in an economical, easy, and effective way. Simply placing a banner with only your logo or company name on it can plant seeds of name recognition for later in the trade show, or even months or years later. Placing a trade show banner with a “Save $100 – ask me how!” message next to a friendly face is more likely to draw interested parties than a friendly face alone.
Easy and Cost-Friendly
You’ve seen both ends of the spectrum at a trade show, all the way from a huge interactive display with tables, chairs, and screens to small table with a logo on it. Retractable banners achieve a high-quality look while keeping your work and costs at a minimum. Easy to set up with a simple design, retractable banners give you a huge area to display your message that can be re-used for whatever display needs you have. For example, a retractable banner with your organization’s branding can be used at a trade show, a career fair, a festival, or even in your office lobby. Because retractable banners are so easy and cost-friendly, they offer an impressive level of versatility and are suited well for almost any organization.
So if you’ve got a trade show to visit, or any other event or occasion where a display is important, consider using a trade show banner to draw attention to your organization.
Choose from our Standard Retractable Banner and our Premium Retractable Banner.
For more information on Retractable Banners, contact Excel Printing and Mailing today!
Request a Quote