Ever Door Direct Mail® postcards typically come in three different sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". There are many other sizes, but these are the most popular sizes and all are approved by the United State Post Office. All EDDM® postcards are large sized, so choosing which EDDM® postcard is the correct size for your campaign can be difficult.
All three sizes are much taller than an envelope, so as long as the EDDM® postcard has a great layout and is well designed, the postcards should have no trouble standing out in mailboxes.
"When thinking about which size EDDM® postcard should you use, you have to look at the benefits of each size before choosing" says Craig Kallemeyn, an Every Door Direct Mail® project manager at Excel Printing and Mailing.
First, let's take a look at the benefits of a 6.25" x 9" EDDM® postcard. This is pretty much the smallest postcard that you can mail using Every Door Direct Mail®, so it is going to be the most economical to print. Even though this is the smallest EDDM® postcard size, it still is larger than a half sheet of paper, and there is plenty of room for your message. This EDDM® will work well for just about any type of advertising for restaurants, retailers, lawncare, and home services postcards. The 6.25" x 9" EDDM® postcard is our most popular EDDM® size.
The middle sized, 6" x 11" EDDM® postcard is authorized by the USPS because it is longer than 10.5". Some of the benefits of this size are that it is not only taller than an envelope, it is also longer than an envelope, while not costing too much more than the 6.25" x 9" EDDM® postcard. This is the favored size for marketers that would like to use a Business Reply Card on their EDDM® postcard. Measuring at two-thirds a sheet of paper, this postcard gives you even more room for your marketing message and pictures.
Every Door Direct Mail® Expert Tip: Some marketers will alternate the 6" x 11" and the 6.25" x 9" postcards to give a fresh appearance so the brand does not go stale without breaking the bank.
One of the largest sized EDDM® postcards you can send is the 8.5" x 11". The benefit of this size is its size, it towers over envelopes and can't get missed in the mailbox. The giant sized 8.5" x 11" EDDM® postcard is as large as as sheet of paper, so there is plenty of room for your message and graphics and will definitely differentiate you from the competition. This size will allow you to really explain your unique selling proposition, offer more coupons, or list many events to give the postcard a longer shelf life. This size works well for menus, political mailers, and any industry that wants to dominate the mailbox.
As you can see, each EDDM® postcard size has its advantages, and choosing the right size for your campaign is vital. All three sizes mail at the same Every Door Direct Mail® postage rates so you might consider getting more out of your postage by going with a larger size.
Contact the Direct Mail experts at Excel Printing and Mailing to get your campaign started.