Ever Door Direct Mail® postcards typically come in three different sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". There are many other sizes, but these are the most popular measurements and they're all approved by the United State Post Office.
How to Choose the Right Postcard Size for Your EDDM Campaign
All EDDM® postcards are large, so choosing which EDDM® postcard is the correct size for your campaign can be difficult.
All three sizes are much taller than an envelope, so as long as the EDDM® postcard has a great layout and is well-designed, the postcards should have no trouble standing out in mailboxes. .
"When thinking about which size EDDM® postcard should you use, you have to look at the benefits of each size before choosing," says Craig Kallemeyn, an Every Door Direct Mail® project manager at Excel Printing and Mailing.
EDDM Postcard Size 6.25” x 9
First, let's take a look at the benefits of a 6.25" x 9" EDDM® postcard. This is pretty much the smallest postcard that you can mail using Every Door Direct Mail®, so it is going to be the most economical to print. Even though this is the smallest EDDM® postcard size, it still is larger than a half sheet of paper, and there is plenty of room for your message. This EDDM® will work well for just about any type of advertising for restaurants, retailers, lawn care, and home services postcards. The 6.25" x 9" EDDM® postcard is our most popular EDDM® size.
EDDM Postcard Size 6” x 11”
The middle-sized, 6" x 11" EDDM® postcard is authorized by the USPS because it is longer than 10.5". Some of the benefits of this size are that it is not only taller than an envelope, it is also longer than an envelope, while not costing too much more than the 6.25" x 9" EDDM® postcard. This is the favorite postcard size for marketers that would like to use a Business Reply Card on their EDDM® postcard. Measuring at two-thirds a sheet of paper, this postcard gives you even more room for your marketing message and pictures.
Every Door Direct Mail® Expert Tip: Some marketers will alternate using 6" x 11" and the 6.25" x 9" postcard sizes to give a fresh appearance. It’s a great way to ensure your brand doesn’t go stale, without breaking the bank.
EDDM Postcard Size 8.5” x 11”
One of the largest sized EDDM® postcards you can send is the 8.5" x 11". The benefit of this postcard size is that it can't be ignored! It towers over envelopes and can't get missed in the mailbox. The giant 8.5" x 11" EDDM® postcard is as large as a sheet of paper, so there is plenty of room for your message and graphics and it will definitely differentiate you from the competition. This postcard size will allow you to really explain your unique selling proposition, offer more coupons, or list multiple events to give the postcard a longer shelf life. This size works well for menus, political mailers, and any business that wants to dominate the mailbox.
Ask for Postcard Size Guidance for Your Mailing
As you can see, each EDDM® postcard size has its advantages, and choosing the right size for your campaign is vital. All three sizes mail at the same Every Door Direct Mail® postage rates, so you might consider getting more out of your postage by going with a larger size.
Contact the Direct Mail experts at Excel Printing and Mailing to get your campaign started.
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